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ملخص: في ظل تحوّل التفاعل مع العملاء إلى منصة "زووم" وغيرها من وسائل التواصل عن بُعد، باتت وظائف المبيعات عبارة عن معاملات تتم في أجواء مفعمة بالعزلة. وتشير الأبحاث الحديثة إلى أن هذه المشكلة مكلفة وتتجاوز تداعياتها تدمير الروح المعنوية فحسب، إذ تتسبب في واقع الأمر في 3 سلوكيات إشكالية: الحرج الاجتماعي وضعف الذاكرة والإفراط في الإنفاق على العملاء، وهو ما قد يضر بأداء الشركات. وتقدم كاتبتا المقالة 8 استراتيجيات يمكن للمدراء تنفيذها لمساعدة مندوبي المبيعات على تقليل الشعور بالعزلة وضمان تعامل فرقهم مع العملاء بثقة تامة. لطالما مرّ الموظفون في مجال المبيعات بأوقات شعروا فيها بالعزلة التامة. لكن…
تمت عملية الاشتراك بنجاح
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وفّر 50٪ من خلال الاشتراك السنوي في مجرة واحصل على تصفح لا محدود لأفضل محتوى عربي على الإنترنت.
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