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الترويج المرئي (Visual Merchandising): ممارسة تسويقية تتضمن إضافة قيمة بصرية إلى المنتجات التي تنطوي على نشاطي التواصل والتسليم إلى أيادي العميل.
شرح الترويج المرئي
ينطوي الترويج المرئي على الاستراتيجيات والتكتيكات التسويقية التي تهتم بتخطيط المنتجات وتصميمها وعرضها داخل الحيز المكاني لمتاجر البيع بالتجزئة، بطريقة تسلط الضوء على ميزاتها وفوائدها، باستخدام مخططات الأرضيات والألوان والإضاءة وشاشات العرض التفاعلية.
ظهرت تكتيكات الترويج المرئي في البداية داخل متاجر البيع بالتجزئة "التقليدية"، لكنها امتدت فيما بعد لتشمل متاجر التجارة الإلكترونية عبر واجهات مواقعها الرقمية، بهدف التأثير على قرارات الشراء عن طريق جذب انتباه العملاء وتعزيز المبيعات.
على سبيل المثال، ستلاحظ في أثناء تجولك في متجر التجزئة أن الحلويات وعلب العلكة وحلويات الأطفال منظمة ومرتبة بجوار منافذ الدفع بطريقة تسلط الضوء عليها وتجعلها مرئية تماماً لعيون الأطفال حتى يطلبوا من أسرهم شرائها.
نستخدم ملفات تعريف الارتباط لتحسين تجربتك، استمرار استخدامك للموقع يعني موافقتك على ذلك. سياسة الخصوصيةأوافقX
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