شارك
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$User->gift_id: NULL
شارك
“جيري زالتمان ” (Jerry Zaltman)، المؤلف المشارك لكتاب “المعاني الخفية للتسويق: ما الذي تكشفه المعاني الخفية الكامنة عن عقول المستهلكين” (Marketing Metaphoria: What deep metaphors reveal about the minds of consumers)، يتحدث عن المعاني الخفية التي يستقبلها المستهلكون من الإعلانات وكيف يمكن للشركات الاستفادة من فهمهم لتلك المعاني لتعزيز جهودهم التسويقية.
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