تدافع آن كروزان، أستاذة اللغة الإنجليزية في جامعة ميشيغان والباحثة في مجال تطور اللغة، عن لغة الأعمال ومصطلحاتها الخاصة التي تثير حنق الكثيرين عند سماعها مثل التآزر (synergy) والقيمة المضافة (value-add) والانتقال إلى طور التشغيل (operationalize)، بل وتعطيها حقها. وبرأي كروزان أن المفردات والمصطلحات التي نستخدمها في عملنا لها تأثير كبير على مدى نجاح مؤسساتنا وكذلك علاقاتنا مع الآخرين في مكان العمل. وهي تقدم لنا بعض النصائح حول استخدام هذه اللغة الاصطلاحية بطريقة متعمدة أكثر، وتشرح لنا نشأة بعض المصطلحات المكروهة والأخرى المحببة، وتناقش كيف أصبحت اللغة الإنجليزية لغة عالم الأعمال بصورة عامة وكيف أن ذلك قد يتغير. أجرت هارفارد…
تمت عملية الاشتراك بنجاح
إغلاق
عذراً،
أنت مشترك مسبقاً بالنشرة البريدية
إغلاق
وفّر 50٪ من خلال الاشتراك السنوي في مجرة واحصل على تصفح لا محدود لأفضل محتوى عربي على الإنترنت.
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