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تعرض دراسات الحالة التي تصوغها هارفارد بزنس ريفيو على هيئة قصص مشكلات يواجهها القادة في شركات حقيقية وتقدم لها حلولاً من الخبراء. تستند دراسة الحالة هذه إلى دراسة حالة بعنوان "تسويق علامة شاتو مارغو التجارية" (Marketing Château Margaux) (الحالة رقم 507-033)، تأليف جون ديتون وفنسنت ديسان وليلاند بيت ودانييلا بايرسدورفر وأندرز شومن. وهي متاحة على موقع هارفارد بزنس ريفيو hbr.org. خرج غاسبار دو سوفتير الذي يبلغ من العمر 75 عاماً، مالك شركة "شاتو دو فالوا" (Château de Vallois) الشهيرة لصناعة المشروبات في منطقة بوردو الفرنسية، من بوابة قصره الجانبية، فشعر برعشة تسري في جسده، على الرغم من أن أيام…
تمت عملية الاشتراك بنجاح
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إغلاق
وفّر 50٪ من خلال الاشتراك السنوي في مجرة واحصل على تصفح لا محدود لأفضل محتوى عربي على الإنترنت.
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