جيف بيدنار (Jeff Bednar): أستاذ مشارك في الإدارة بكلية ماريوت للأعمال (Marriott School of Business) في جامعة بريغام يونغ (Brigham Young University). يركز في بحوثه على الكيفية التي يبني بها الأفراد والجماعات هوياتهم ويحافظون عليها، وأيضاً كيفية استجابتهم لتحديات الهوية المختلفة.
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