بيغي ليو (Peggy J. Liu): حاصلة على كرسي بن فريرير (Ben L. Fryrear) في التسويق وأستاذة مشاركة في إدارة الأعمال في كلية جوزيف كاتز للدراسات العليا في للأعمال (Joseph M. Katz Graduate School of Business) بجامعة بيتسبرغ (University of Pittsburgh). تدرس الخيارات التي يتخذها الأفراد لأنفسهم وللآخرين، وأثرها على صحتهم ورفاهتهم الاجتماعية وصحة الآخرين ورفاهتهم.
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