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عقد إعلان

ما هو عقد الإعلان؟

عقد إعلان (Advertising Contract): يُسمى أيضاً "عقد تسويق" (Marketing Contract)، وهو اتفاق يُبرم بين مورد الخدمة أو السلعة، وناشر الإعلان؛ الذي قد يكون وكالة إعلانية، أو محطة تلفزيونية أو إذاعية، أو دورية، أو غير ذلك، وتتجلى مهمته في توفير المساحة والوقت اللازمين لترويج منتجات الموّرد.  

يُشترط في عقد الإعلان عدة تفاصيل تتجسد في محتوى المادة الإعلانية، والتكلفة، ومكان وضع الإعلان، والمدة الزمنية لنشره أو بثه، وبناء على هذا العقد يلتزم الطرفان بالشروط المذكورة.

تُستخدم هذه العقود على نحو متزايد أيضاً في الإعلان على الإنترنت في الوقت الحالي.

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