تمت عملية الاشتراك بنجاح
عذراً،
أنت مشترك مسبقاً بالنشرة البريدية
بات من المألوف اليوم أن تلتفت شركات المنتجات الاستهلاكية إلى ما يقوله زبائنها على وسائل التواصل الاجتماعي. لكن السؤال الكبير الذي يطرح نفسه دائماً: ماذا نفعل بالنتائج التي نتوصّل إليها؟ في الكثير من الحالات، يعمد المدراء إلى تعميم هذه النتائج على أقسام التسويق، بعد أن يضعوا عليها عبارتهم الشهيرة "لإبداء الرأي". والسبب في ذلك هو أنهم لا يعلمون حقاً قيمة هذه المعلومات. إذ لا تدرك الشركات أنّ إيلاء الاهتمام المناسب سيفضي إلى استنباط الكثير من الآراء القيمة من خلال الإصغاء إلى ما يُقال على وسائل التواصل الاجتماعي بحيث تُصبح هذه الآراء مصدراً قوياً جداً للإلهام الاستراتيجي، حالها في ذلك، حال…
تمت عملية الاشتراك بنجاح
إغلاق
عذراً،
أنت مشترك مسبقاً بالنشرة البريدية
إغلاق
وفّر 50٪ من خلال الاشتراك السنوي في مجرة واحصل على تصفح لا محدود لأفضل محتوى عربي على الإنترنت.
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